SMS Marketing ROI Calculator
With A2P 10DLC filtering, carrier compliance, and aggressive spam detection, SMS ROI depends heavily on list quality. Run your real numbers to see where you stand.
Built for investors doing 50+ deals/year with $15k+/month in outbound marketing.
Campaign Inputs
Projected ROI
+3995.0%
Excellent ROI!
With 8020REI data: 0.7 deals (+0.3 more) · 38% lower cost/deal
Conversion Funnel
Financial Summary
How We Calculate Your SMS ROI
This calculator models the complete SMS marketing funnel: Messages Sent → Delivered → Replies → Appointments → Closed Deals. Delivery rate accounts for carrier filtering and invalid numbers; reply rate measures actual engagement.
Cost model: Total campaign cost = list size × cost per message. This covers per-message fees from your SMS platform. Most platforms charge $0.01–$0.03 per segment; longer messages may split into multiple segments increasing cost.
ROI formula: (Total Revenue − Total Cost) ÷ Total Cost × 100. SMS campaigns typically have lower cost-per-deal than direct mail but require TCPA-compliant opt-in lists. The default benchmarks reflect median performance across compliant campaigns.
Tips to Improve Your SMS ROI
Personalize Your Messages
Include the recipient's first name and property address to increase reply rates. Personalized messages feel less like spam.
Follow Up Quickly
Respond within 5 minutes for the highest conversion. Speed to lead is critical with SMS - prospects expect fast replies.
Time Your Sends
Tuesday through Thursday between 10am and 2pm typically see the highest response rates. Avoid weekends and early mornings.
Tired of Texting People Who Will Never Sell?
Every message to a non-motivated owner is wasted spend. Our system identifies the property owners most likely to sell right now, so your SMS campaigns reach the right people from day one.
See How Our Lists Convert