Multi-Channel Campaign Calculator
Compare ROI across Direct Mail, SMS, and Cold Calling. Toggle channels to model different strategies.
Built for investors doing 50+ deals/year with $15k+/month in outbound marketing.
Shared Campaign Inputs
Combined ROI
+260.0%
Excellent ROI!
With 8020REI data: 1 deals (+0.2 more) · 23% lower cost/deal
Channel Breakdown
| Channel | Cost | Leads | Cost/Lead |
|---|---|---|---|
| Direct Mail | $3,750 | 25.0 | $150.00 |
| Total | $3,750 | 25 | $150.00 |
Conversion Funnel
Financial Summary
How We Calculate Multi-Channel ROI
This calculator runs each channel's funnel independently — Direct Mail, SMS, and Cold Calling — then combines the results. Each channel uses its own conversion rates and cost structure, giving you an accurate comparison of cost-per-deal and ROI across your entire outreach strategy.
Channel efficiency: The calculator ranks channels by cost-per-deal and recommends budget allocation based on which channels deliver the best return. Toggle channels on or off to model different strategy combinations.
Combined ROI: (Total Revenue across all channels − Total Cost across all channels) ÷ Total Cost × 100. The shared inputs (list size, appointment rate, close rate, deal profit) ensure consistent assumptions across channels for fair comparison.
Multi-Channel Marketing Tips
Layer Touchpoints
Send mail first, follow up with SMS a week later, then cold call warm leads who engaged but didn't convert. Multi-touch outperforms single-channel.
Watch Your Blended Cost
Some channels are cheaper per lead but lower quality. SMS has the lowest cost per lead but Direct Mail often produces higher-intent prospects.
Track by Channel
Use unique tracking numbers and CRM tags for each channel. This lets you see which channel drives the best ROI and optimize your budget allocation.
Want Better Lists for All Your Channels?
8020REI delivers done-with-you precision-targeted data every month, helping you reach motivated sellers across Direct Mail, SMS, and Cold Calling.
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