Founder & Real Estate Investment Strategist
Felipe Bossans founded 8020REI in 2017 to solve a problem he witnessed repeatedly: high-volume real estate investors burning marketing budgets on the wrong sellers. With over a decade of experience in REI data and strategy, he built the platform that now serves 300+ investors across 460+ markets. Felipe specializes in predictive targeting, buy box development, and ROI optimization for operators doing 50-600+ deals per year.
Response rates are dropping — but not for everyone. The investors still winning with direct mail have changed one thing: how they target. Here is how to protect your most profitable channel.
Low cost per lead looks great in a spreadsheet — until you calculate cost per deal. Here is what cheap leads actually cost and what high-performing investors do instead.
One investor generated 600 leads in 90 days and closed fewer than 30. The problem was not the channel — it was the targeting. Here is how to optimize for deals, not distractions.