Marketing Strategy & Lead Generation14 min
Cold Calling 2.0: Using Triple Score Lists to Cut Dials in Half
Most cold calling operations have a math problem, not a skills problem. When every property on your list has been pre-scored on motivation, property fit, and deal history alignment, the entire equation changes.
Jan 9, 2026
Advanced Data & ROI Optimization14 min
Skip Tracing ROI: How to Stop Wasting Money on Bad Phone Numbers
You pull 10,000 properties, skip trace the entire thing at $0.15 a record, and half the numbers are disconnected. The skip trace is not the expensive part. Everything downstream of a bad skip trace is what kills your margins.
Jan 22, 2026
Marketing Strategy & Lead Generation12 min
The Acquisition Manager's Guide to Working AI-Scored Leads
How acquisition managers should read, prioritize, and close AI-scored motivated seller leads using Triple Score data for higher conversion rates and lower cost per deal.
Mar 22, 2026