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Tags:County ExclusivityTerritory StrategyFranchise ModelCompetitive MoatMulti-County
Investor Psychology & Decision Making12 min read
The County Lock Strategy: How to Think About Territory Like a Franchise Owner
McDonald's does not let two franchisees open on the same block. That same territorial protection logic is what makes county exclusivity the most powerful competitive advantage in REI data.
8020REI Research · Data Strategy & Market Analysis
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