[DRAFT — Target keyword: "SMS marketing real estate investors", "TCPA compliance real estate"]
Why SMS Response Rates Are 5-10x Higher Than Mail
[Speed and convenience. A text takes 3 seconds to read and respond. A mailer requires finding a phone number and calling. Numbers: typical SMS response rates vs mail vs cold calling.]
TCPA Compliance: What You Must Know
[This is not optional. Violations are $500-$1,500 PER MESSAGE. Cover: prior express consent requirements, opt-out obligations, do-not-call list scrubbing, state-specific regulations. Be specific — investors need to know exactly what they can and can not do.]
Setting Up a Compliant SMS Campaign
[Step by step: (1) Scrub against DNC lists. (2) Use a compliant platform with opt-out handling. (3) Message templates that include required disclosures. (4) Record-keeping requirements.]
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Check My MarketSMS Campaign Templates That Convert
[3-4 message templates for different scenarios: first touch, follow-up after mail, time-sensitive (pre-foreclosure). Include the compliance language that must be in each message.]
Measuring SMS ROI
[Cost per message, response rate, appointment rate, cost per deal. When SMS beats other channels and when it does not.]
Internal links: /glossary/cost-per-deal, /learn/sms-marketing, /resources/sms-roi-calculator